Google+ gets a facelift

When browsing the Internet, what type of site do you spend most of your time on? For most people, that would be social media. It’s hard not to find someone using social media these days. One of the less popular, yet still important, services is Google+. While the user base is considerably lower than say […]

4 non-marketing benefits of social media

To many business owners, social media is one of the most important marketing tools at their disposal. It’s true that a well executed social media strategy can make all the difference, while also giving smaller companies a way to compete with industry giants. What many may not realize is that social media can be much […]

Two new awesome Pinterest features

There are numerous ways a business can build a brand and ultimately grow. One of the most popular tools to help with this is social media, of which there are numerous services. The newest social media service is Pinterest which is dedicated to the sharing of images. Pinterest has recently been updated with a new […]

Proper use of the hashtag

It’s a sure thing that if you say ‘social media’, the vast majority of people will think of either Facebook or Twitter. These are two of the largest networks that are used, with users often having accounts with both. Because of this, it’s not uncommon to see a trend develop on one network and expand […]

3 steps to learn more about new hires

The Internet has brought many changes to both companies and the people that use it. One of the more popular Internet based services is social media. Almost everyone with an Internet connection has a presence on at least one site, companies included. While most companies use social media for marketing, and connecting with customers, they […]

Social media in 2013: 5 trends

When it comes to most technical systems, there is so much change in one year, that it can be a bit tricky to predict what the next year will bring. Social media is no different. While there are a number of trends that will continue on from last year, there are going to be some […]

Report on social media pros and cons

One of the more popular communication debates these days is whether employees should be allowed to access their personal social media accounts while at the office. There are many valid arguments on both sides of the debate, but few present the viewpoint of what many employees actually think. A recent report has done just that […]

Pinterest helps grow ecommerce

Brick and mortar stores are dying a slow death. This is especially true for smaller operations. The reason for this? The Internet. Traditionally, small to medium businesses were limited to the areas where they had offices. Now, thanks to the Internet, you can sell your products to anyone, anywhere. This ‘e-commerce’ has become an integral […]

4 great reasons for joining LinkedIn

There’s no doubt as to the use and value of social media for professional organizations and companies of all sizes. It’s the new way to communicate and create rapport with customers. Each service has it’s unique uses and one that’s business oriented has been adopted slowly by SMBs. LinkedIn is a great tool for businesses […]

Social selling, social media’s next step

Brick and mortar stores are on the decline, the vast majority of people in many countries now prefer to shop from the comfort of their own home, over the Internet. One medium of online sales that many small businesses haven’t explored to its fullest is social media. There are many marketing benefits to using social […]