4 non-marketing benefits of social media

SocialMedia_May07_CTo many business owners, social media is one of the most important marketing tools at their disposal. It’s true that a well executed social media strategy can make all the difference, while also giving smaller companies a way to compete with industry giants.

Two new awesome Pinterest features

SocialMedia_April09_CThere are numerous ways a business can build a brand and ultimately grow. One of the most popular tools to help with this is social media, of which there are numerous services. The newest social media service is Pinterest which is dedicated to the sharing of images.

Proper use of the hashtag

SocialMedia_March12_CIt’s a sure thing that if you say ‘social media’, the vast majority of people will think of either Facebook or Twitter. These are two of the largest networks that are used, with users often having accounts with both. Because of this, it’s not uncommon to see a trend develop on one network and expand to the others.

3 steps to learn more about new hires

SocialMedia_Feb12_CThe Internet has brought many changes to both companies and the people that use it. One of the more popular Internet based services is social media. Almost everyone with an Internet connection has a presence on at least one site, companies included. While most companies use social media for marketing, and connecting with customers, they can also use it to learn more about potential new hires.

Social media in 2013: 5 trends

When it comes to most technical systems, there is so much change in one year, that it can be a bit tricky to predict what the next year will bring. Social media is no different. While there are a number of trends that will continue on from last year, there are going to be some surprises along the way too.

Report on social media pros and cons

One of the more popular communication debates these days is whether employees should be allowed to access their personal social media accounts while at the office. There are many valid arguments on both sides of the debate, but few present the viewpoint of what many employees actually think.

Pinterest helps grow ecommerce

Brick and mortar stores are dying a slow death. This is especially true for smaller operations. The reason for this? The Internet. Traditionally, small to medium businesses were limited to the areas where they had offices. Now, thanks to the Internet, you can sell your products to anyone, anywhere.

4 great reasons for joining LinkedIn

There’s no doubt as to the use and value of social media for professional organizations and companies of all sizes. It’s the new way to communicate and create rapport with customers. Each service has it’s unique uses and one that’s business oriented has been adopted slowly by SMBs. LinkedIn is a great tool for businesses to connect, on a professional level, with the world at large.

Social selling, social media’s next step

Brick and mortar stores are on the decline, the vast majority of people in many countries now prefer to shop from the comfort of their own home, over the Internet. One medium of online sales that many small businesses haven’t explored to its fullest is social media.

Overview of five popular social networks

In the early days of social networks, there were only a few, it was almost easy to pick which network to be on, or even easier to dismiss social media as a passing fad. Fast forward to the present day, and there seems to be a social network for nearly everything.