Join Us as Web.com Presents: Concepts of Digital Marketing

Join Us as Web.com Presents: Concepts of Digital Marketing

Join Web.com on May 27th  at the DentalPC Technology Center for Concepts of Digital Marketing

Presented By: Scott Green of web.com

Event Cost is $39 and is FREE FOR COMPLETE CARE CLIENTS

BREAKFAST IS PROVIDED

Catered to small and medium size local business owners, at this event you will learn  the foundational knowledge of being successful at digital marketing.

PLANNED TOPICS INCLUDE: 

Concepts of Digital Marketing and 2016 Google’s Changes to the Search Engine Results Page (SERP)

  • What is online advertising?
  • Power of Effective Online Marketing
  • How has marketing changed over the years?
  • Online Marketing Growth & Basics
  • Overview of Google Search Results
  • Introduction to Marketing Channels
    • SEO
      • What is SEO?
      • Value of SEO/Benefit to SMB
      • Relevance & Credibility
      • Link Building
      • Keywords
      • SEO-Friendly Content
      • On-Site SEO & Off-Page SEO
      • How SEO Works
    • Google My Business (GMB)
      • What is GMB?
      • Value of GMB/Benefit to SMB
      • How GMB Works
      • Relevance & Credibility
    • PPC
      • What is PPC?
      • Value of PPC/Benefit to SMB
      • How does it work – bidding/budget, conversion?
      • Customer-Focused Search
      • Analyze Results

About Web.com

Web.com Group, Inc. (Nasdaq:WWWW) provides a full range of Internet services to small businesses to help them compete and succeed online. Web.com is owner of several global domain registrars and further meets the needs of small businesses anywhere along their lifecycle with affordable, subscription-based solutions including website design and management, search engine optimization, online marketing campaigns, local sales leads, social media, mobile products, eCommerce solutions and call center services. To get more information, visit web.com; follow Web.com on Twitter @webdotcom or on Facebook at facebook.com/web.com.